On June 22, the Pharma Multi Channel Excellence Conference took place in London. Capptoo used the opportunity to present the Oncology Compass to the world’s top pharmaceutical influencers.
Capptoo’s CEO Dr. Christian Fillinger held a keynote speech on “How to generate real value for physicians – ask them”, showcasing the digital services that Capptoo is offering to pharmaceutical companies. He presented Oncology Compass as Capptoo’s pharma-related flagship project, which evolved out of closely listening to oncologists about what they needed in their daily practice to enhance their patient care. This event was an important milestone for Capptoo and all oncologists and scientific board members who work for the nonprofit information platform, as the 35 attending global pharma brands were looking for innovative solutions, and Oncology Compass certainly qualifies in that category.
After many intimate, behind-the-scenes conversations about the unique opportunities that come with working in Pharma in the digital age, the Capptoo team was reassured that the Oncology Compass will prove to be a valuable new touchpoint for the marketing teams of pharmaceutical companies.
